DDB won the silver award in the Non-Profit/Pro Bono/Public Service category of the New York American Marketing Association's 2001 EFFIE Awards for these spots. To date, the site has received an estimated $63 million in free advertising support on television, radio and the Internet. The Ad Council is a private, nonprofit organization that has been the leading producer of public service communications programs in the United States since 1942. The Council supports campaigns that benefit children, families and communities. Its communications programs are national in scope and have generated strong, measurable results. Ad Council campaigns, such as "Friends Don't Let Friends Drive Drunk," "Take a Bite Out of Crime" and "A Mind Is a Terrible Thing to Waste," have helped to educate the public about issues and concerns of the day. DDB Chicago is the largest of the DDB agencies worldwide, with more than 725 employees and 2000 billings of $1.5 billion.
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